The Goal
The new site needed to have the ability to present knowledge and experience in the form of instructive content, designed to address a client problem, in the most easily accessible and customized manner possible. Messaging construct & story-telling experience, where WilmerHale.com first positions the problem in a more general way enabling the site visitor to relate and then dig in.
The new site presents a compelling story that is meaningful to the client – not “inside baseball” of speaking to ourselves. Elevating the lawyers, their bios, areas of expertise, etc. is critical.
Creating a style to lead the UX and UI of the new landing pages.
The New Experience
